Its something I hear from more and more business owners. And its not going away:
"I can get folks to my website. But no one is opting in."
If this sounds like you … join the club. The days of easy "free lunch" list building methods are over. But there is a way out.
What if you could create a freebie so tantalizing that:
- They want it so badly they would gladly pay for it!
- They have an instant instinctive positive response to it
- So they opt-in … in spite of themselves.
So they almost beg you for it?
A nice fantasy. But how would you make it happen?
Continue Reading »
The other day I was watching a video for a Facebook course I bought.
Instead of getting me excited … it was downright discouraging.
Because while it was describing all the ways Facebook could help me get noticed … the writing on the wall throughout the entire product was clear: The days of easy pickings at the visibility table are over.
But if you're willing to spend just a little time. And use a little outside the box thinking … you still have a killer ace in your pocket. That you can always use. That always works. Regardless of what Facebook, YouTube or Google decide to do.
Continue Reading »
Are you caught in the Forever Futzing Trap?
That's when your business never gets ahead, because you're always delaying doing what will actually bring in money until after you:
- Update my website with a fresh new look!
- Add this cool new video thingamabobber to my sales page!
- Rewrite my eBook to reflect my "new outlook"!
- Take this cool new class I just found out about that will "change everything"!
The problem is: You are always discovering new things. This will always be true. And there will always be "one more thing" you feel you must do before you're happy getting your offers out there.
Here's a flash: That's a fast road to ruin.
Successful business owners learn to launch and integrate their discoveries at the same time. In fact, its the reason WHY they are successful. If you'd like to be one of them (instead of constantly "getting ready" to be one of them, you need this:
Continue Reading »
Are you a college basketball fan? Whether you are … or even if you're not. Hang with me.
Because you're about to discover something that's going to make your life infinitely easier. And way more profitable.
So why the basketball connection?
Well every year about this time, you'll find the NCAA Division One college basketball tournament taking over the airwaves. Its known as "March Madness" because of the incredible drama. The incredible stakes of the games. (Lose … and your season is over). And some amazing last-second finishes.
For any sports fan its heaven.
But even if you hate sports … its about to become heaven.
Because there is a tool millions around the country use to try and predict who will win the championship. But what's truly stunning, is you can use this same tool to select the specific avenues that deliver your biggest profit boost. And I'm about to show you how …
Continue Reading »
What if you discovered that your next big breakthrough:
- Wasn't that hot tactic you believe is too difficult
- Or that course you just can't afford
- Or that great new avenue you don't have time for …
But are things that are already within your reach? That you yourself closed the doors on?
Continue Reading »
Its happened to me more than once. And I bet its happened to you too.
Some big-time thought leader makes an outrageously expensive offer from the stage at an event. And the throngs begin to line up at the sign-up table. And they can't throw their credit cards them fast enough.
Its those crazy $20,000, $30,000 and even $50,000 offers … that people of all experience levels (even those who are just starting out) sign up for.
Now … you may not think you could create an offer like this. But you're wrong.
Continue Reading »
Its probably the biggest lie of business: Look at me! Everything's fantastic! Everything I touch turns to gold. And I can show you how to do it too!
Bull … because the truth is … if you are in business (yep, even those ultra successful mega-entrepreneurs with the fancy videos) at one point or another you were scared shitless. You may even be there now.
What you don't know is the secret many those ultra-successful people share … that helped them get through it. And here it is:
.
Continue Reading »
If you think its too good to be true … you're only half right.
A few weeks ago, I promised to show you how to broadcast video worldwide, from wherever there's a webcam and a high-speed internet connection wtihout spending a single cent. And to have folks all over the world view it … on YouTube!
You're right: It sounds too good.
But you're wrong … it really is true.
Because, as promised, I've created a cool video that shows you how to create a free live worldwide video livestream:
- That you can broadcast live worldwide. For free.
- Where there are no ads.
- People can watch the live broadcast on YouTube.
- You can embed the live broadcast on a any page of your website or blog (including launch pages!).
- You can share your screen while you're doing it. (Documents. Graphics. Slides).
- You can even interview other people.
- And for all the folks who can't watch live … its even recorded (and hosted) for you so they can watch it later.
The applications for this are endless. But learning how to make it happen isn't. In fact if you've got a few minutes to watch a video, I can show you how.
Continue Reading »
It started out as an innocent question.
A colleague was struggling with a marketing problem. And since I solve those for a living … it sucked me in. She said:
"When I talk to people about how I help them they absolutely loooove what I do. The problem is … they balk when I mention the price".
Sound familiar? The old "I love this, it sounds terrific but …"
line of thinking?
Now … the standard response is to provide some cool "answer the objection / position the value" script or angle. But I was a bit surprised when what popped out of my mouth was:
"Why not target people of means from the start? Who got that way
by investing in what they valued?"
Which of course brought up the response, "And exactly how do you do that?"
How can you increase your success rate (and boost your bottom line) by getting your high-end offers in front of more folks who can afford it in the first place?
Continue Reading »
What if you discovered a hidden treasure map? That gives you insider access to the triggers that capture your ideal prospect's attention? That prompts them to open YOUR emails (instead of someone else's)?
That activates and amplifies their desire for deliverance:
- From the problems causing them the most pain
- And to the solutions to their thorniest problems that are driving them crazy.
And finally … what if that map drove them smack dab into your business? Where they bought like crazy? And sang your praises to the heavens?
Well, there is. And the crazy thing is … its staring you in the face. I want to show you that map: The one crucial key to the response you are looking for. Where to find it. And how to use it. Time after time.
Continue Reading »
