. Want to know a simple fact that will make you a ton of money? People love stories. Its the reason why movies and televsion shows rake in the big bucks, year after year. We are instinctively hooked by a good yarn. Even when we know how it ends. (Yep, the Titanic sinks.) That didn't…
Category Archives: Video Magic
Inspirational Mega-Movie: The Movement Marketing Movie
Its an almost foolproof formula: Find an emotional angle to your tagline, product, philosophy or way of doing business. Highlight the most painful challenges and most profound aspirations of your ideal prospects. Create a powerful marketing campaign targeting all these. And watch the response take off. That's exactly what happened with the Movement Marketing Movie....
Blockbuster Launch Animation: Entrepreneur Idol
Its true: a GREAT marketing angle creates buzz and sales ... sometimes for years! This video, for the launch of Michael Port's original "Book Yourself Solid" Amazon campaign, continues to add subscribers and build his list. Over five years after its release. Better yet, it helped keep Book Yourself Solid at the top of Amazon's...
Animated Video: Cow With a Dream
. Can a video that captures viewers attention and hooks them emotionally also build your list? The answer was a resounding YES! When you craft the video campaign to raise a pressing need in the lives of your viewers. And then answer that need with your opt-in freebie. This cute, animated, 4-minute video profiled a...
Lead Generation Animation: 3 Massive Mistakes
I've said it before. But its so critically important, I'll say it again: Your most successful marketing campaigns aren't about you. How great your are. How wonderful your products are. Or how amazing your process is. Because (this is going to hurt): Your prospects don't give a damn about you. They give a damn about...
Sales Page Profits: Video Profit Pipeline Sales Page Video
. Its true: While you can be quite successful with a long-form sales video (the ones that include all the info that usually appears on a sales page). Its often simpler and more effective to put a shorter, crisper, attention-grabbing video that summarizes the juiciest benefits at the top of a more traditional text-based sales...
Preview Webinar Video Success: Article Traffic Challenge Preview Webinar Video
. One of the best ways to insure the success of a product launch campaign is a preview teleseminar or webinar. The question is: What is the best way to make sure your previews are filled to overflowing? So your conversion rate delivers big time profits. Instead of a trickle? Probably the best way is...
Talking Animal Video Promo: The Article Dog
Few images create a more instinctive, endearing response than those featuring adorable animals. (Why do you think so many of the most popular videos on YouTube involve animals dancing, playing the piano, saying "I love you!") So what could be better than an adorable talking Labrador puppy pitching my Article Traffic Challenge? He's alot cuter...
Online Radio Show Promotion Video with Ned Shoppel
. The crucial cornerstone to just about every successful marketing campaign is its ability to evoke an emotional response. That's what makes great marketing so powerful (and profitable): Emotion is the key to mobilizing your prospects to take the action you want them to. Whether that is to opt in. Or buy. So for this...
Inspirational Video: World Movement Marketing Day Finale
This was the third and final "warm-up video" in the launch campaign for Suzanne Evans eventual blockbuster Movement Marketing Movie. (If you missed the first video in the series, you can view it here.) Why use "warm-up videos"? They serve to breatk the ice, build interest and buzz, and set the stage for...
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