Lots of people are telling you to do webinars. They are telling you that webinars are the fastest path to cash. The holy grail of profit. That they convert like nothing else. And they're right.
But they're only half right.
Because what they aren't telling you is that you can't just throw a webinar at your audience and hope it sticks. Because it won't. And all that cash you had counted on racking up will evaporate into thin air.
The good news is, there are three very simple. very non-technical tweaks you (yes you!) can make to any webinar you have on the drawing boards that will skyrocket your results.
Hint: You can even apply these to webinars that tanked in the past. And here they are:
Cornerstone #1: Be a Tease!
One of the biggest keys to profit is to ensure your participants stay on through the entire webinar.
And one of the best ways to keep them from dropping off, is to tease some of the juiciest stuff you will be presenting right at the top of the webinar.
Here is one example of what a tease looks like:
You will discover the 3-word phrase that catapulted my back of the room sales by 300% for every speaking gig I used it in!
Curiosity is powerful. And getting your participants crazy curious about your content is the best way to insure they stay riveted to your every word. And purchase your products.
Cornerstone #2: Your Compelling Story
People love stories. They can hold us in a hypnotic spell. So be sure to tell your background story early in the webinar.
And this is key … try to make the path you have traveled – from struggle to success – mirror the path your participants WANT to travel.
The ultimate proof that you can really help them lies in your own triumph over adversity. So be sure to set the stage for your content by telling your compelling story early in the webinar.
Cornerstone #3: Don't Make Them Wait Forever for Your Offer
Contrary to what you might think, people come to your webinar EXPECTING you to pitch a product. In fact, if you provide great content, your participants will welcome the chance to work with you at a deeper level.
So don't disappoint them. And don't make them wait until the end of the webinar before you pitch.
I try to start my product offer around 40 minutes into my webinar. Stats show this is just before people start dropping off your webinar.
So by starting your offer then, you can be sure the biggest crowd possible is there to hear it.
Look, webinars are wonderful. But only if you do them right. And by applying these 3 simple secrets to your own webinars, you can confidently look forward to getting a massive boost in response. Sales. And profits.