Big Vegas Casinos know this. Movie studios know it. And now you can use it to boost your own profits.
Its the power of Headliners:
The well known leaders or celebrities in your field that can boost your own prestige, profits and profile. By your mere association with them.
Of course, its easier said then done: Everyone wants a piece of these people. And once you make contact with them, they often demand special treatment that can compromise the benefits they bring.
- So what are the 3 best ways to use headliners in your business?
- How do you make them take note of what you're doing?
- And how do you know when their special demands are worth it?
Headliner Funnel #1: Profit Headliners
Profit Headliners aren't a person or personality. They are the big payoffs your that create an instantly magnetic positive response in your market. (So while they aren't celebrities, your best prospects respond to them as though they are!)
The problem with Profit Headliners is most business owners are using "bit players" instead of stars.
Meaning they aren't selling the ultimate benefits they prospects really want. They are selling what leads to the ultimate benefit. And this is deadly.
Example:
A lot of folks make a primary benefit of their products or services "clarity". Clarity about your business. Clarity about your customers. Clarity about your unique difference.
The problem is, you can't take clarity to the bank. And your prospects don't give a damn about clarity.
They give a damn about what clarity makes possible.
- Clairty makes profits possible
- Clarity makes fast growth possible
- Clarity makes creating scores of high profit joint ventures possible.
Clarity is not the Headliner. Profits, growth and high profile joint ventures are the Headliners.
Don't shoot yourself in the foot by trying to pass a "bit player" off as a headliner. Your prospects know the difference. And when you make this mistake, you will feel the pain in your wallet.
Headliner Funnel #2: Influence Headliners
Influence Headliners are market leaders that your prospects recognize instantly. And react to with:
- Instant respect
- Instant interest
- Instant excitement
And by associating yourself with them, their cachet rubs off on you. And create a more profitable response to your offerings.
The most common way this is done is with testimonials. When someone your audience recognizes gives you, your product or your service a great testimonial, it can nudge folks who normally wouldn't give you the time of day into your stable of dedicated customers.
The challenge is … how do you make this happen?
There are two ways I have found work just about every time:
The first is: Instead of asking them to give you something, provide them with something that boosts their own bottom line. And do it well enough, so when you ask, they gladly give you a testimonial.
Yep this one may take a little work. But if you can come up with something, its golden.
Example: If you go to my Video Profit Pipeline sales page you will find glowing testimonials from:
- MIchael Port
- Adam Urbanski
- Melanie Benson Strick
- Milana Leshinski
All of whom are more well known than I am. All make a lot more money than I do. All are a lot more recognizable than I am.
So why are they endorsing me?
Early in my career, I made videos for them. Very, very cool videos. The kind no one else was making. That helped launch their books. That helped publicize their events. That helped to build their lists. That helped to sell profitable products.
That helped make them look good to their customers. And helped them make more money.
Notice: I didn't try to get them to make me famous. I created something that would pay off for THEM. Big time. Where they could feel it. So when I asked for their testimonial they were only too happy to oblige.
The second way is to enroll in one of their higher priced programs: Specifically a high level coaching program. Where they work with you. Where they get to see you know what you're doing.
So they trust you … they know you … they have they worked with you. And they know first hand you mean business
Also, when you do this, your success becomes Irrevocably linked with theirs. When you look good, they look good because your success comes as a result of their programs.
So FIRST, do something for them that enhances their business. In an undeniable way. And only then ask for your testimonial …
Headliner Funnel #3: Telesummit Headliners
One of the most powerful ways to put Headliners to work is in your telesummits. While you may think telesummits are old news, they are still a terrific way to build your list.
But here is the rub adding headliners to your testimonials:
In many, if not most cases, they wont send a solo email to their list publicizing your telesummit. Even though it features them. Even though they may get a bunch of subscribers from it.
Headliners are very particular about what they send to their lists. And if you're not a big enough name (yet), chances are you won't make that list.
Also, these folks get hammered constantly with requests. So its hard to break through that resistance.
But here is the important take-away: Excluding a headliner from your telesummit because they won't mail on your behalf can be a critical mistake. And here is why:
Headliners still have the power to make your telesummit much more successful even if they don't mail or publicize your telesummit for you. Because their mere presence will draw a larger crowd and a much bigger response from the folks who do publicize your telesummit.
Even if people don't recognize any of the other names you have invited. Even if they aren't drawn to your other speakers. The Headliner may be just enough to tip the scales and prompt them to sign up.
And scores of folks will sign up for your telesummit just to hear them.
So you bet: Headliners are a double-edged sword. They are particular. They are often finicky. Their ego often arrives hours before they do.
However, if you can steer through these obstacles, they can also give your business a massive boost.
